Every year, there are changes happening in social media marketing. It continues to be an important part of marketing for businesses of all sizes, so it is important to stay on top of the gifts as they happen. To get the most for your brand online, make sure you are focusing your attention and effort on the right areas.
Here are some of the trends that you can expect for social marketing in 2015:
Video marketing heads to Facebook
Facebook has begun to overtake YouTube when it comes to video content. More users are starting to post to Facebook. This year could be when we see less content going to YouTube.
If video marketing is going to play a role in your strategy this year, then focus on putting that content on Facebook as well as YouTube. Do not put together lengthy videos that will lose the interest of your viewer.
Instead, go with short videos and post often. Invite your customers to submit video content to share. This is a great way to engage with your audience and promote your brand.
More paid advertising
There has been a big shift in business marketing on social media. Sites like Facebook and Twitter are now offering businesses paid advertising options.
You can no longer expect your followers to see all of your content in their news feeds. The algorithms have changed in such a way that it is harder for businesses to reach their audience for free.
Social channels are starting to push the paid advertising options in order to make brands more visible. Organic promotional content is being phased out, which could force many marketers to start paying to play on social media.
Google+ will not die this year
Every year since it was launched, marketers have been anticipating the demise of Google+. It seems that the social network is continuing to survive, even if it still has not reached the level of popularity of others.
Since Google is still a major search entity, a presence on Google+ will never hurt your brand. If you have a local business, it is especially helpful to have a page.
Claim your listing. Once you have five reviews, a start rating shows up next to your name in the search results. This can drive more business your way since people will see those ratings as social proof. A person is more likely to choose a business that has four stars than one with none.
Focus on your niche
It is not possible to be present on all the social channels all the time. Instead make sure that you focus your attention on the few networks that make the most sense for your brand.
If you are getting more results from Twitter and Facebook, do not spend an equal amount of time on another network that brings you so little. Know where your audience is spending the most time online and be there to interact with them.
There will continue to be changes in social media marketing through the year. Be prepared for what is coming and you will have an easier time of staying relevant to your audience.
What changes are you expecting for social media in 2015?