Most of the people out there complaint that online business is a fraud. It is rendered as myth. There are two reasons why they do not believe in online business - they never tried it with their own hand and effort, or they failed hard from their past experiences. Let's forget about the group on never really take any action on building their own online business yet complaint the online business model is just a myth. They are the naysayers. I will talk on the group that failed hard from their past experience.
The reason why many people failed from their online business venture is because they do not follow the blueprint, or the ultimate system to create wealth online. They are always changing the direction of the sailing ship, which eventually sail to nowhere. It simply means they are always attracted by the next shiny objects out there in online business. They quickly jump to another object before they can master the current job.
One of the shiny object that most people fall for, and many time, failed hard from it in online business, is product creation (digital product). The idea of product creation sounds magical and wonderful to many people. The notion of owning entirely something that they created, with their name attach to the product, is feeding their gratification. Here's a hard cruel solid fact about product creation: most of the digital products that were created by amateur online marketer still sit on their digital bookshelf! Simply put, the digital products are not generating a single dollar for them.
It is a stone cold fact that sales and marketing is the number one skill in making money online. It is the holy grail of any online business. Without the possession of mature sales and marketing skills, product creation is just a wild goose chase. You may be good in creating a product, but without sales and marketing in place, no one will know your product existence.
That's why it is extremely important for an online marketer to first possess the sales and marketing skills, before they jump to product creation. The best place to learn, train and improve sales and marketing skills is through AFFILIATE MARKETING. By leveraging other people's hard work, all you need to do is to carry out the sales and marketing part which involves driving traffic, converting those traffic and earning money from it. This way, you can learn sales and marketing effectively. Since the product belongs to someone else, and they had put in the hard work in creating the product, you have all the more reason to say that affiliate marketing is by far the best place to learn sales and marketing, which is the holy grail of online business.
The truth of the matter is that you should be selling and promoting other people's products from your own website as if those products are yours!