In online business, content writing and marketing are the catchwords. Why? Well as you know my beloved readers, everything in life has gone online and so the entire world now becomes our market place.
It is not easy, my brothers, my sisters to get good writers. Like good wines, writers become more skillful with practice and more practice.
Yes, they need to leave their comfort zones, sleep less at night, work their heads off, research, research and research and read everything and anything under the sun. Nothing comes easy, ho ho ho.
Above all, writers need to be patience like the dove to make the money, which could come in days, weeks, months or even years.
It is not quick-fix stuff. Writers must face the heat. They can not escape the heat. They must sow before they reap.
Tim Berners-Lee, a computer scientist in London invented the World Wide Web in 1989. Between then and possibly now, there are about one billion websites.
But, netcraft in its web server survey for October 2014, says there are a little over 644 million active websites across the globe. Meaning the rest are stone dead.
Good opportunities for reporters to market themselves, their skills, their knowledge, their passions, their products and their services.
Through the night, I visited some sites and found some of them dead with stale articles, news and reports.
How on earth will these dead sites attract traffic first and conversions eventually? This is one question we should ponder over.
The crawlers, the search engines are not visiting these sites to pick up information for filling and nobody likes reading stale news or reports in this 21st century world.
Well, in fairness, other sites are alive, kicking, functional and appealing the search engines and readers by the minutes. Good copy for humanity.
In Nigeria, some government agencies, ministries and parastatals at the local, state and federal levels have websites.
They are provided to post reports or information on their activities and operations for people to access and monitor. Regrettably, some of these government agencies are dead.
This is where content writers should come, serving the needs of these dead, absolute and none functional websites. Site owners can not make sales using dead websites with stale reports or information. God bless humanity.