Social media platforms such as Facebook, Twitter, Flikr and MySpace allow us to stay in touch with family, friends and those even on the peripherial of our social networks. These platforms are also tailored in such a way as to group people such as similar interests or common geographic areas which make them ideal for companies to market their products or services at almost no cost to appropriate demographics. Casinos are following suit with positive results.
Social media create tangible results for a company's website through:
• Better Search Engine Rankings through more links
Website links develop authority when they are featured on trusted domains. Moreover, getting your website's link posted on a popular social media site is a sure fire way of generating a high amount of traffic rapidly on your website from social media users who are curious to find out what is so special about your site
• Primary and secondary traffic
Social media generates both primary and secondary traffic. Social media sites which have links that directly send traffic to your website are useful, even if these websites have notoriously poor bounce rates (return users / readers). Even so, these websites will generate subscribers to your website. Secondary traffic is in some senses, more valuable, as these links are used by people who are interested in your content and therefore are more audience relevant
Although it is not quite the same, in the gaming industry, casino affiliate websites and directories provide a very similar service to companies in need of generating traffic to their sites, however these sites provide the added benefit of driving ultra relevant traffic and audience appropriate visitors to these casino affiliate directories because they already have the goal of gambling in mind.
Joining such websites is appealing to both casinos, who can increase their SEO rankings and generate more traffic to their sites, as well as target users who like directories where they can shop for a casino at their leisure. These directories often also provide useful tips like glossaries for the beginning gambler, updates on online gambling news and quirky features like horoscopes where you can check out your luck for the year.
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